Quantity of Fans

Engagement Index

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Brand					This Group		Industry
Brand	Likes Average	Likes % Change	FEI Average	FEI % Change	FEI Average	FEI Index vs. Group	Industry	Industry Average	FEI Index vs. Industry
Booking.com	970,875	8%	3.23%	-58%	3.18%	102	Travel/leisure	3.6%	90
Hilton Hotels & Resorts	1,015,662	1%	1.35%	-7%		42	Travel/leisure	3.6%	38
Marriott Hotels & Resorts	1,089,570	12%	7.2%	103%		226	Travel/leisure	3.6%	200

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